company history

sublime//ip has a long and solid history of providing premium Internet-related services dating back to 1989.

Overview

Sublime IP Pty Ltd (ABN 29 068 467 667), was founded on 2 March 1995 in Sydney, Australia.

In 1995, the company produced JustNet's Guide to the Internet, one of Australia's first Internet guide books, which sold over 6,000 copies. This guide was reviewed by Australian Personal Computer magazine at the time as being "the best in the business".

Domain name services

Fast, easy to understand and inexpensive domain name registration has been provided by JustNet since its formation and has always been a core focus for the company. sublime//ip operates a user-friendly retail domain name registration service under the brand name of GoDomains. The GoDomains web site at www.godomains.com.au is well regarded by our clients, many of whom have become regular visitors.

sublime//ip (as JustNet) became an accredited registrar of domain names in various countries several years ago, including in New Zealand and the United Kingdom.

Following deregulation of the Australian domain name market on 1 July 2002, JustNet also gained accreditation from auDA, the .au Domain Name Authority, to operate as a registrar for Australian domains. The company was the first non-testbed registrar to be accredited under auDA's new registrar system.

Hosting services

In the mid 1990s, our hosting services were primarily concerned with electronic mail management and handling a growing number of domain names and mail services for customers of the DIALix ISP. From our own humble beginnings with designing and hosting some of Australia's first web sites, we progressed to hosting sites on behalf of clients.

Our hosting was originally provided via the DIALix network, which included a national data network linking the capital cities originally via modems over leased lines and later by ISDN.

In 1998, JustNet invested significant capital into infrastructure expansion to offer improved performance for its virtual web hosting service, GoWeb. This hosting service continues to boast excellent reliability and performance, with a range of service tiers to suit individual and small business needs as well as corporate requirements for maximum speed and reliability.

In August 1998, JustNet became the first business in Australia to connect to Telstra's Synchronous Digital Hierarchy service, providing off-the-shelf wholesale bandwidth at up to 155Mbp/s over fibre optic cable.

In 1999 we installed our first server in the United States, based in San Francisco.

In 2001 we relocated the bulk of our Australian hosting operations to the brand new purpose-built Internet Data Centre constructed by Exodus Communications at North Ryde, Sydney. While US-based Exodus failed in the dot-com crash, we continued to offer space within this excellent facility, which is now managed by Fujistu Australia Ltd.

In March 2002 we installed our first server in Europe, located in Amsterdam, The Netherlands.

We have a continuing focus on adding new technologies as they become available and maintaining and improving speed and reliability.

Our hosting service continues to grow steadily and we now manage over 4,000 domains delegated to our servers and provide hosting from multiple sites around the world, with our major focus remaining the domestic Australian market. All our hosting continues to be served from own hardware maintained in-house and powered by open source software.

ISP Services

In 1998, we launched a new Internet access service was launched to provide reliable, high speed access to customers in the Sydney area. This was a complement to the DIALix business and offered a premium level service. The JustNet ISP service proved popular with businesses demanding high speed access, as well as home users looking for quick and reliable Internet access with excellent customer service.

The JustNet ISP service has been reviewed by various Internet publications, regularly featuring as one of around 24 top ISPs out of around 750 in operation in Australia.

On 1 January 2000, JustNet acquired the customers and brands of DIALix and integrated the existing JustNet and DIALix ISPs into one service.